LukasRos' Blog

Music Release Strategy

Today is Monday. That’s #musicmonday on Twitter, traditionally. There are two songs which I discovered recently and which I like, namely Airplanes by B.o.B. feat. Hayley Williams and Cooler than me by Mike Posner. There are other great new songs, but you’ll notice in this posting why I’m writing about these in particular:

The songs were regularly played on the radio but they weren’t the kind of song I’d get tired of hearing. So I wanted to download them, so I could listen whenever I wanted to. I’m a Napster subscriber (Germany edition) and generally I’m happy with their service, otherwise I wouldn’t have stayed for a couple of years already. But these two songs were unavailable on the service. I checked multiple times and already wanted to complain at Napster for not updating their catalog. Until I searched on other sites and noticed that the songs were available nowhere. On one site finally I found them. Marked as “not released yet”. With a release date set to about one month (!) in the future!

Are you serious?! Generally I’m not one of those people who always complain about the big bad music industry and all their mistakes as an excuse to justify their illegal downloads, but this time I have to say:

Dear Music Industry, if you release a song for airplay in a country to promote it and don’t make it available for a legal download, you’re driving traffic to illegal filesharing, YouTube ripping and other things you’d rather not want to see! Today consumers want easy and immediate access. So make sure you offer that before complaining about illegal downloads.

Just for the record. I didn’t download the songs illegally. I waited and simply listened to other music meanwhile. But not everybody has patience. Just sayin’.

Sep 20, 2010